With so many new and exciting ways to advertise being developed recently, it's tough to decide which methods are the most effective, both in terms of cost and overall customer outreach. The most popular emerging blend of technology and marketing is digital signage, video displays located in retail environments or other public places. The content on these screens can reenforce brand identity, create a unique and entertaining customer experience, and show eye-catching advertisements. As the cost of the necessary equipment gradually decreases, digital signage systems have become more common in a broader range of environments. But exactly how effective is this new technology and how can you measure your return on investment?

This blog is dedicated to reporting the latest information, studies, and statistics about dynamic media, narrowcasting, out-of-home advertising, and the other specialized factions that make up the industry of digital signage.